|E-marketing simply uses digital technologies to help sell your goods and services.
DeBarneville's approach to e-marketing complements and mutually enhances traditional marketing methods
(i.e. advertising, direct mail and PR).
The Attention Economy
Economies are based on finite resouces - land, labour, etc. Some believe we
have an information economy but, as information is infinite, this cannot be so.
We are now operating within the Attention Economy, where what matters is seeking,
obtaining and paying attention.
DeBarneville uses business psychology to understand your needs and create an e-marketing strategy
that delivers the right messages to the right people, increasing your options,
and your status within the Attention Economy.
Often companies create a strategy that appeals to them whilst ignoring the tastes of their clientele.
Huge sums of money can be invested only to find that it's not fit for purpose.
We will work with you to create a winning e-marketing solution to attract the right attention for your needs.
Global reach - a website can reach the world. Find new markets
and compete globally for only a small investment.
Lower cost - an e-marketing campaign can reach customers at lower costs than traditional marketing.
Measurable results - e-marketing makes it easier to track campaign
effectiveness and customers' responses.
24-hour marketing - with a website your customers can find out about your products 24/7.
Personalisation - database-backed websites can greet customers individually with
specially targeted offers.
More interesting campaigns - interactive e-marketing uses music, videos, quizzes or
games to engage people.
Better conversion rate - with a website your customers are only a click from
buying; no need to phone or go to a shop.
Together, these aspects of e-marketing can potentially add up to more sales.